Pimping your business

I am fascinated by how we unearth people that can help with your business. It really is a small world and a 6 degrees of separation type affair. I have worked hard to pimp myself with cost avoidance as I am more convinced than ever that certain types of businesses don't benefit from big cost outlays. I am hardly beating business of with a big stick just yet by any means but I am learning how to work smarter. What have you found about your marketing strategy?