Thursday 29 July 2010

Save the Date Magazine feature




at this moment my multi-tasking consists of eating ginger biscuits whilst typing up some more nonsense for you to read! I have always been easily distracted and this is the reason why I have to multi-task as I start several things simultaneously. I am flicking from Face Book, to Twitter, to Blogger, to biscuits and more. to be fair I think most women are like this so I am not alone.
Right, well there has been much going on as usual at the urban bakery - mucho baking, admin, pr, shopping (supplies not topshop unfortunately) and the like. As I am the sharing kind I thought you would like to know about where we have featured recently. Save the Date Magazine featured the urban bakery with a double page spread on their first few pages of this months issue and it is a great wee article all about the Whoopie. this is a lovely wedding and events publication as it is specific to the midlands so contains lots os localized stuff as it can be a pain to see something in a magazine and find its a 100 miles away and not a viable option. Save the Date Magazine is on and offline so offers the best of both worlds depending on how touchy feeling you are - or at one with the web etc. There is more (as always) but little and often is my motto (apart from when I have a bowl of crisps in front of me as this is just an eat until you see the pattern of the bowl scenario) as I want to keep your interest and not bore you even more than I may do!! if anyone has any suggestions/questions about any of my blog please shout as is good to get some interaction going with these things rather that a one way thing. right, off to start and perhaps complete another task...cake on through to the other side (oh B if you spot any crappy poor grammar/spelling please shout x)

Friday 16 July 2010

Mercia FM Cupcakes...they where literally giving them away!



was asked by Mercia FM to do 200 cupcakes for a promotion they where doing in the lower precinct in Coventry city centre a couple of Weeks ago. I matched the hot pink cases and buttercream frosting to their logo and when they were all together on the 7 tiers they looked pretty impressive. People where mesmerized by the sudden surge of sugary wafts and mad there way over like they had no other choice!! The cupcakes where part of the promotion that was to last 4 hours, which equates to 50 cupcakes an hour to be given away - I was there for the first 10 minutes after set-up and I doubt very much they lasted (well actually I know this for a fact from the promo people but I like a bit of over egged drama!!).
Basically they where pink, they where tasty, they smelt awesome and they where being given away free so whats not to love people. I love getting involved with jobs like this as it makes me feel included in the marketing mix and takes me back to days of old - the nostalgia stops after about 5 minutes so all good as I want to stay firmly where I am now let me tell you - no politics in my domain!!
I had some cracking feedback from the marketing manager at Mercia who was great to work with. I understand the pressures that marketing peeps have as I have been there and done it so I can just take the brief and do it which is part of my offering as I like to take control!! (OCD - moi?). Here is the feedback ‘We worked with the Urban Bakery on a listener promotion and had long queues of people in the city centre all after the delicious cup cakes, the presentation was amazing and we will certainly be using them again’ – Dominic Parker, Marketing Manager Mercia FM
Right, gotta go and bake a squillion cupcake - hasta la vista

Tuesday 13 July 2010

Too Hot to Handle



I have been so busy baking I have not had a chance to do any blogging - shameful I know. I can tell you know that today's rainfall would have been a blessing at the end of last week when I was in a kitchen that was reminiscent of the fires of mordor as my hand piped chocolate hearts (a couple of hundred of em') where finding it hard to settle in said ambient temperature. it was a solid 20+ hours on my feet baking several hundred cupcakes for weddings, private parties and a couple of boxes that where picked up to be taken to Amsterdam to watch the World Cup Final (hopefully not a bad omen...). After cleaning down - which takes a good few hours (sheer bliss when you are dead on your feet and all you want is a cold beer and an episode of 'The Inbetweeners' to start the healing process). It is all about being highly organised I can tell ya. You need a list (long one) and the ability to multi-task like never before as you cannot drop one of your balls (ouch). I get so much brilliant feedback from my customers and this makes it all worth while. I especially love the feedback from brides & grooms as this is such an important part of their big day.
I had this feedback from a bride who got married on Saturday 10 July who was overjoyed:
"The Urban Bakery ROCKS!!!! My wedding cupcakes were awesome yesterday and went down a storm. Thanks so much Anne Marie, you're a truly talented lady. love Rose & Tim xxxxx"

Gush away my lovely customers as at 3am in the morning this feedback keep me going!!